QUARTERLY CULTURE MONITOR & BRAND TRACKER INSIGHTS
OMS YOUTH INSIGHTS QUARTERLY
Open Mind Strategy’s Youth Insights Quarterly (Youth IQ) is a syndicated insight package providing a depth of insight into both Gen Z and Millennial consumers. Youth IQ is fueled by two surveys per quarter of over 1500 consumers, age 13-37: the Youth Culture Monitor (YCM) and the Youth Brand Tracker (YBT).
YCM provides contextual insight into both the pulse of youth— their passions, goals, beliefs, values, trending topics, favorite things — and their fast-evolving media behaviors, including multi-platform content consumption (including music consumption), detailed social media engagement, awareness/usage of emerging media, multitasking behaviors and future mediaintentions.
YBT tracks Gen Z and Millennial opinion of and interaction with 115+ brands. Our tool goes beyond the typical awareness, appeal and buzz measures, and assesses brand strength and potential based on factors that matter most to youth and have been proven to drive brand engagement. YBT leverages what we know about these audiences, their relationships to brands and their take on the world at large, to provide a more meaningful measure of brand affinity, via the OMS Brand Score and an attitudinal analysis tailored to your brand and category.
Combined, these tools offer unmatched depth of understanding into Gen Z and Millennials, attitudinally and behaviorally — all through the lens of your brand and category. OMS Youth Insight Quarterly offers strategic and tactical insights that are game changing — your brand’s complete Youth IQ.
INCREASE YOUR "YOUTH IQ"!
As a Youth IQ subscriber you will receive:
Youth IQ Brand Scores Table (Quarterly).A comprehensive tracking data table with key brand health metrics, including an overall score and scores for key driving factors, for a rotating roster of over 100 brands (including yours).
Full Data Tables with "Your Brand's Audience" Segment (Quarterly).Detailed data tables of the results from every question in our culture monitor and brand tracker surveys. All data are cut by key demographic variables, along with a special "Your Brand's Audience" segment, allowing you to gain a deep understanding of the young people who follow your brand.
"Deep Dive on Your Brand" Report & LIVE Presentation (2X Annually).Twice per year, a custom report and accompanying live presentation offering OMS's deep-dive analysis on your brand, your audience, and trending generational insights.
Subscribers may optionally add any of the following:
Custom 3-5 minute question module add-on to a Youth IQ survey
Deep dive qualitative exploration of your brand's relationship with young people
Brand consultations and workshops
Custom audience and market segmentation studies