QUARTERLY CULTURE MONITOR & BRAND TRACKER
EVERYTHING YOU NEED TO KNOW ABOUT GEN Z AND MILLENNIAL CONSUMERS
The OMS Youth IQ quarterly study is a subscription solution to tracking and enhancing your brand's connection to the right Gen Z's and Millennials.
THE ONE-TWO PUNCH: TRACKING YOUTH CULTURE AND BRAND AFFINITY
Our Youth IQ study is made up of two quarterly tracking surveys, our culture monitor and our brand tracker.
Our culture monitor tells us what young people think about themselves and the world around them, and reveals trends in young peoples' behaviors and attitudes. Our brand tracker measures young peoples' attitudes about a rotating roster of over 100 top youth brands -- not only how much they like each brand, but also why.
FIND 'YOUR PEOPLE' IN THE YOUTH CROWD
Brands that are Youth IQ subscribers are automatically included in our list of brands in the brand tracker (if they are not already in there!), and we also identify the young people taking our surveys who are fans of subscriber brands. As a subscriber, this gives us the unique ability to zoom in on your fans to find out how they are the same or different from all young people. It's like a quarterly segmentation and brand health study for your brand at a fraction of the effort and cost.
INCREASE YOUR "YOUTH IQ"!
As a Youth IQ subscriber you will receive:
Youth Culture Trends Report & Insights Webinar.A report highlighting top trends and findings from our in-depth culture monitor and brand tracker surveys, and access to an accompanying webinar with OMS experts delivering insights and Q&A.
Youth IQ Brand Scores Table (Quarterly).A comprehensive tracking data table with key brand health metrics, including an overall score and scores for key driving factors, for a rotating roster of over 100 brands (including yours).
Full Data Tables with "Your Brand's Audience" Segment (Quarterly).Detailed data tables of the results from every question in our culture monitor and brand tracker surveys. All data are cut by key demographic variables, along with a special "Your Brand's Audience" segment, allowing you to gain a deep understanding of the young people who follow your brand.
"Deep Dive on Your Brand" Report & LIVE Presentation (2X Annually).Twice per year, a custom report and accompanying live presentation offering OMS's deep-dive analysis on your brand and your audience based on everything we learn from our Youth IQ study and beyond.
Subscribers may optionally add any of the following:
- Additional brand / sub-brand submissions to gain all of the above for additional brands or sub-brands (great for agencies and multi-product brands!)
- Custom 3-5 minute question module add-on to a Youth IQ survey
- Deep dive qualitative exploration of your brand's relationship with young people
- Brand consultations and workshops
- Custom audience and market segmentation studies