When one of the nation's largest diversified media, information and services companies wanted to decode grocery shoppers’ in the modern world, they turned to Open Mind Strategy. Together we dissected the grocery path to purchase and the behaviors and attitudes of over 2000 shoppers, unearthing critical marketplace insights and targeting profiles. The research unlocked revelations around the growth of ecommerce and mobile living, as well as connection points to suggest that brick-and-mortar retailers need not despair, just yet… AdAge featured this study in their Data and Insights installment.
- A niche TV company learned tangible, actionable ways to keep its audience engaged longer in a key program via focused qualitative research
A lifestyle media company acquired Millennial understanding that drove the development of new topics – and strategies on how to best connect in different media
A Fortune 100 company discovered how to attract a new Gen Z audience through themes such as mystery seen through a Gen Z lens
A cutting edge health device company developed focused strategies for B2B and consumer-facing communications, from website messages to press releases
We had a great experience working with OMS for our study... OMS helped us look at this audience in a fresh way and really understood how to frame up insights in a way our creatives could leverage... Throughout the research, the team knew how to connect with young people on their level - utilizing teen-friendly moderators and creative methodology.... [OMS was] very responsive in terms of building out areas we wanted further investigation on, and produced a thoughtful (as well as fun!) deck including video that was well shot.
VP Insights Innovation
Strategic, client and consumer-oriented, flexible. That’s OMS.
SVP, Global Brands
OpenMind opens minds and that’s no easy feat. There is nobody smarter, but much more important than that they ...get the marketing goobledygook out of the way fast and reveal genuine insights that get you to smack your forehead and say, ‘I’ve never thought of it THAT way before!’
Great insight. The ideas are very strong and memorable. Good work.
OMS goes the extra mile in planning, execution, and summary analysis and advice. Rather than using boiler plate questionnaires or standardized approaches, OMS strategizes and creatively customizes to not only target the appropriate audience for the maximal result BUT to also target the client… to understand HOW to present the results in a way that is digestible so that it can be absorbed, which results in the client being open to the information and thereby creating directives that CAN and WILL be used.
OMS? Smart, creative, with uncommon Insight.
President: Insights, Research, Analytics
I have been working with various qualitative research companies for 25+ years. The creative focus groups that OMS led were some of the best I’ve ever attended. They were able to navigate customers through a complex messaging concept and intense amount of creative stimulus. This allowed us to gather meaningful feedback that helped us crystalize both the high-level strategic positioning and the detailed executional improvements of our specific messaging. Importantly, OMS elegantly summarized the learnings and presented us the findings with thoughtful implications and actionable next steps. They did excellent work.
Corporate Vice President, Strategic Brand Marketing
OMS is one of the few partners I work with who I know will always deliver. They bring passion, expertise, creativity, and rigor to every project and their insights are always on–point. Whether dealing with reality TV fans in Atlanta or senior executives at Viacom, they are great at keeping everyone involved and engaged.
SVP Brand & Consumer Insights
The reason we come back to OMS over and over again is simple – they know how to use research to solve a business challenge and to do so by telling a story.
We get great service, thinking and insights that move our business forward - from everyone we work with, every time. Love OMS.
VP, Corporate Research
Open Mind had us at ‘hello.’ Lianna, Allison and team had clearly done their homework on our brand yet brought a fresh perspective on the marketplace that generated new insights for us about the U.S. consumer. The methods they used in their research helped us to create an engaging story that we could share with our advertisers.
VP & CRO