How We Get Results
OpenMind invents untraditional methods of uncovering insights, often using multiple methodologies and combining qualitative and quantitative inquiries. Some of our innovative methods to bring target audiences alive are below.
Businesses often find themselves overwhelmed with information – countless data points can leave you feeling more confused than ever. We love data, and love distilling information to find meaning and reveal those coveted “golden nuggets.”
Focus groups made human again. We use non-traditional settings and innovative projective technologies to facilitate a more open and free conversations, allowing people to open their minds and hearts to us.
As part of a holistic approach to research, in one-on-one interviews to client stakeholders, we go beyond the typical business briefing and ground all our findings and strategies in client-centric insights.
Going beyond brief in person observational research to get more personal and uncover hot buttons and environmental cues (such as music collections, food in the fridge and brands in the closet), gives clients unprecedented insight into the people they want to connect with.
Groups of friends easily share and discuss their opinions of different topics, making friendship research a choice option for brands that are part of people’s personal lives.
Research and Consulting: Creative Quantitative + Strategic Qualitative
Thought Leadership Research
DemoDive™ Demographic and Generational Deep Dive
ShowEval™ Program Testing
Brand (including ReverseBranding™)
Concept and Creative Assessment
Data Distillation and Humanization
Education & Facilitation
Alignment for teams
OMU (Open Mind University)
Custom Workshop Facilitation