Research and Consulting

DemoDive™ Demographic and Generational Deep Dive

ShowEval™ Program Tracking

Consumer Segmentation

Brand Strategy and Targeting (including ReverseBranding™)

Concept and Creative Assessment

Data Distillation

Thought Leadership Research

Trendscaping

Usability and Tech Experience Assessment

New Products / New Platforms

TalentTest™

Advertising and Messaging Creative Briefs


Customized Approaches

Strategic Qualitative

Ethnographics

Focus Groups

GroupsStorm(TM)

IDIs (Remote and in-person)

Consumer Co-Creation, Co-Moderation and Co-Analysis

Shopalongs

Blogathons™

DiscoverJournal™

Deprivation

Dinner Parties

 
 

Creative Quantitative

Syndicated and Custom Surveys

Brand Tracking

Trend Trackers

Quick Polls

Dial Testing

TalentTest™

Show and Ad Evaluation

Segmentation

Name Testing

Communications Check

 
 

Education and Facilitation

OMU (Open Mind University)

Offsites

Custom Workshop Facilitation

Consumer / Marketplace Immersion Days

Innovation Jumpstarts

Stakeholder Interviews

Skill Building Sessions