How We Get Results
Open Mind Strategy invents custom methodologies designed to unlock the truth about what people think and do, as well as uncover sparks that inform new thinking. Some of our innovative qual and quant methods below:
Bringing different groups together to explore tensions and sometimes surprising similarities.
Focus Groups on a party bus with younger consumers in a fun and comfortable environment.
An in-depth personal workbook of questions, including creative and projective exercises, proven to elicit insight.
Connecting with consumers via video chat for in-depth conversations across the country.
Going beyond just asking questions, we become “friends” with and “follow” consumers on their Facebook, Instagram, Tumblr, SnapChats.
Businesses often find themselves overwhelmed with information – countless data points can leave you feeling more confused than ever. We love data, and love distilling information to find meaning and reveal those coveted “golden nuggets.”
Creative Expression giving insight into the fears, aspirations and imaginations of an entire generation.
Focus groups made human again. We use non-traditional settings and innovative projective technologies to facilitate a more open and free conversations, allowing people to open their minds and hearts to us.
A client favorite. We create a platform for consumers to share their questions, experiences and images to bring their brand relationship to life.
As part of a holistic approach to research, in one-on-one interviews to client stakeholders, we go beyond the typical business briefing and ground all our findings and strategies in client-centric insights.
Going beyond brief in person observational research to get more personal and uncover hot buttons and environmental cues (such as music collections, food in the fridge and brands in the closet), gives clients unprecedented insight into the people they want to connect with.
Our holistic segmentation analysis brings audiences to life in the most strategic, relevant, realistic, and creative way.
Evaluate which entertainment personalities audiences’ love, hate, and everything in between.
OMS trains client departments to conduct their own in-home interviews and get to know their audiences more closely.
Groups of friends easily share and discuss their opinions of different topics, making friendship research a choice option for brands that are part of people’s personal lives.
Research and Consulting: Creative Quantitative + Strategic Qualitative
Thought Leadership Research
DemoDive™ Demographic and Generational Deep Dive
ShowEval™ Program Testing
Brand (including ReverseBranding™)
Concept and Creative Assessment
Data Distillation and Humanization
Education & Facilitation
Alignment for teams
OMU (Open Mind University)
Custom Workshop Facilitation