CUSTOM RESEARCH
From content optimization to consumer segmentation, OMS custom and syndicated research solutions meet client needs both tactical and strategic.
DTC Product Development
Virtual and in Person Qualitative
Audience Segmentation
Content and Ad Assessment
Generational/Demo Deep Dives
Thought Leadership Research
Custom Surveys
Consumer Panels
Brand and Awareness Tracking
HOW WE DO IT
DTC PRODUCT DEVELOPMENT
Developing all aspects of DTC products/experiences from product concept, to naming, to feature assessment to awareness tracking and expansion and affiliate opportunities
NAMING RESEARCH
Proprietary process to evaluate (app/product/show) names across a range of criteria to determine the strongest names not only on general appeal, but also on inferred meaning
DIGIDIARY™
Content log including projective/creative exercises to elicit respondent-generated imagery and language that bring the audience and their needs/expectations to life
CONTENTCONNECT™
Using media exposure techniques to elevate conversation and insight to gain deep understanding of media behaviors and content preferences
SHOWEVAL™/TALENTEST™
Proven process to assess current show elements and talent for optimization
AUDIENCE SEGMENTATION AND TARGETING
Defining and prioritizing key audiences for opportunity with tactical and strategic reporting
INSIGHT PRODUCTS
CULTURE MOVES FAST; SO DO WE
From hashtags to hot button issues, we keep our pulse on the culture of Gen Z and Millennials to bring brands closer to their consumers and capture their attention.
STRATEGIC BRAND CONSULTING AND INNOVATION WORKSHOPS
Our consulting and workshops encompass the following: Insight activation sessions, Custom Workshop Facilitation, Team Alignment, and Immersion Days.
Hybrid Research Methods
Consumer Connects™
OMS trains client departments to conduct their own in-home interviews and get to know their audiences more closely
GroupStorm™
To incite conflict and further discover similarities/differences between groups
Ethnography
get into consumer homes, hearts and personal spaces, IRL and digital
Pricing Research
OMS pricing research process employs a proven method to drive valuable product/service pricing insights
Opportunity Mapping
Consumer insights identify whitespace.
Digital IDIs
Connecting with consumers via video chat for in-depth conversations across the country.
Virtual or In-Person Discussions
We use non-traditional settings and innovative projective tech to facilitate a more open and energized conversations, allowing people to open their minds and hearts to us
Expert Interviews
Real world view of the current landscape and leading-edge perspectives of what to expect in future
DiscoverJournals™
An in-depth personal workbook of questions, including creative and projective exercises, proven to elicit insight
Custom Surveys
whether clients employ an OMS proprietary research processes or have a more custom request, all OMS surveys are written in actual consumer language because they get better results
Conjoint Analysis
survey design + advanced analytics to finding best product / packaging
Advanced Analytics
From segmentation to Pricing to conjoint, our advanced analytics team finds human solutions via data-led techniques.
SynthAnalysis™
We love data, and love distilling information to find meaning and reveal those coveted “golden nuggets”.
Consumer SynthAnalysis™
the act of respondents analyzing their own behaviors and presenting findings in a group setting.
Digital Boards
Creative exercises and real time behavior tracking
Friendship Triads
aka “truth circle” chats among friends, keeping each other honest and on-point
Segmentation
The OMS team is well versed in the art and science behind successful customer segmentation
Brand and Awareness Tracking
brand discovery in a digital DTC era is different and our brand tracking adapts to new behaviors in the marketplace
RovingRap™
Focus Groups on a party bus with younger consumers in a fun and comfortable environment.
Consumer Analyst™
Inviting consumers “behind the mirror” to react to content as creators and co-creating alongside brands
DemoDive™
Deep dive hybrid explanatories via demographic and/or generational lens.