OMS YOUTH INSIGHTS QUARTERLY
Open Mind Strategy’s Youth Insights Quarterly (Youth IQ) is a syndicated insight package providing a depth of insight into both Gen Z and Millennial consumers. Youth IQ is fueled by two surveys per quarter of over 1500 consumers, age 13-37: the Youth Culture Monitor and the Youth Brand Tracker.
Youth Culture Monitor provides contextual insight into both the pulse of youth— their passions, goals, beliefs, values, trending topics, favorite things — and their fast-evolving media behaviors, including multi-platform content consumption (including music consumption), detailed social media engagement, awareness/usage of emerging media, multitasking behaviors and future media intentions.
Youth Brand Tracker tracks Gen Z and Millennial opinion of and interaction with over 125 brands. Our tool goes beyond the typical awareness, appeal and buzz measures, and assesses brand strength and potential based on factors that matter most to youth and have been proven to drive brand engagement. The Youth Brand Tracker leverages what we know about these audiences, their relationships to brands and their take on the world at large, to provide a more meaningful measure of brand affinity, via the OMS Brand Score and an attitudinal analysis tailored to your brand and category.
Combined, these tools offer unmatched depth of understanding into Gen Z and Millennials, attitudinally and behaviorally — all through the lens of your brand and category. OMS Youth Insight Quarterly offers strategic and tactical insights that are game changing — your brand’s complete Youth IQ.
WHAT’S INCLUDED IN YOUR YIQ SUBSCRIPTION
Subscribers may optionally add any of the following:
Custom 3-5 minute question module add-on to a Youth IQ survey
Deep dive qualitative exploration of your brand's relationship with young people
Brand consultations and workshops
Custom audience and market segmentation studies