Millennial parents are a dynamic audience to understand and connect with, and the six areas outlined in this article delve into how they differ in their parenting approach, their relationship with content, and their unique needs and expectations for the products they consume.
The children of Millennials are being raised by more than just a village - Millennial parents now have seemingly unlimited resources at their fingertips thanks to Google. With access to endless information though, it’s easy to feel overwhelmed.
Millennial dads are more involved in shopping for household goods than ever before, and they are standing out as unique consumers who are particularly likely to care about quality and having an active relationship with brands.
As the conversation about Gen Z — aged 20 and younger — grows, it is clear that while in some ways they deepen Millennial trends, in others they are quite different. This is particularly the case with the guys who have completely turned what we thought we knew about young men on its head.
Bars have had it figured out for ages: A ladies night will bring in the guys. When girls are there, guys have an incentive to hop on the bandwagon. While this has always been the case in the real world, the same phenomenon has increasingly made its way into the digital world as well.
Just as marketers finally mastered millennials, along comes Gen Z who now range from tweens up to the age of 20, In that stage of life marketers dream of connecting early to drive brand loyalty before habits harden. OMS's CEO Robin Hafitz explores how this young generation will alter the TV and Video media landscape.
Millennials are "ME ME ME" maniacs. However, they actually crave critique. Understanding this aspect of the millennial mindset is essential to thier job performance and overall happiness at work. There are many ways to help satiate millennial's craving for constant feedback. Continue Reading to find out what they are...
Open Mind Strategy's CEO/Founder Robin Hafitz along with Copa90, McCann NY, Alphachannel, The Other Guys, Wildbytes, Los York and Glassworks impart their expertise on the consumer culture driving new entertainment trends in a roundtable discussion.
It’s often difficult to figure out where the media industry is going or what it is looking for. Open Minds Strategy helps answer those questions by providing research to help solve these problems. Listen to Allison O’Keefe, EVP and Managing Director of Research and Strategy talk with Larry Jordan of Digital Production BuZZ about the top TV and media trends for 2017.
Having conducted research for companies ranging from E! to the Science Channel, HotShot drinks for athletes to Hearst content for cooks, we’ve spoken to thousands of people in the past year about their attitudes, content and brand preferences. That work has provided a vantage point on how consumer culture is changing, and on emerging trends.
You’re probably tired of reading about Millennials – about their sky-high hopes, their successes and shortcomings. Good news! The Gen Z train is fast approaching and it’s bringing in a whole new group of young people to discuss. While most are still considered kids, they are quickly becoming the ones to watch to keep your brand relevant and thriving in the years ahead.
The marketing field has long had an obsession with Millennials - worrying about them, over- analyzing them, complaining about them, even making fun of them. Now the next generation is entering the scene: Gen Z.
Globally, Gen Z makes up more than one-third of the world’s population. Almost a quarter of the US population today is 18 or under, making Gen Z the largest generation in the US population. It is estimated that there are roughly 80 million Gen Zs in the US today, and more are born each day.
Allison O’Keefe Wright has been named executive vice president, managing director of research and strategy, a promotion from senior vice president, and David Dyte has joined as director of research and strategy for Open Mind Strategy.
Innovative technology in the market research industry is constantly generating new insights but whatever the industry may be gaining, clients insist that in-person focus groups are still an irreplaceable method for conducting research.
We find ourselves in a “new golden age” of television, where big budget, high-intensity, scripted programs like many HBO and Netflix series. Still, scripted originals do not pay the bills at most Networks. Unscripted programming, though rarely revered is critical to keeping many a network’s lights on.
We speak to thousands of millennials every year through quantitative surveys and qualitative methodologies. We get into their heads, hearts, hopes, hashtags and homes. We even look into their refrigerators!