Millennials and Passion Economy

Millennials and Passion Economy

“Millennials,” commonly defined as being born between the late ’70s to early ’80s and 2000, are endlessly referred to as the largest, most contradictory and most elusive generation of all time. We believe the reason marketers often find them so hard to decode is because they focus too much on them as “a people” and too little on them as “people” — incredibly diverse people. People, like everyone else, influenced by the undercurrents of their time.

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On Today's Content Landscape

On Today's Content Landscape

In today’s media landscape, everything old is new again, while everything new gets old pretty quickly. Throughout the many qualitative and quantitative research projects we conduct at Open Mind Strategy, we see modern media consumers exhibiting a range of new and fast-evolving behaviors, while also demonstrating that certain wants and needs are perpetual.

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Appeal of Live TV Events

Appeal of Live TV Events

Take a look at the below:

  • Billboard Music Awards, May 18, 2014—hit a 13-year ratings high.
  • The Oscars, March 2014—43 million viewers, third consecutive year of ratings growth.
  • Super Bowl XLVIII, February 2014—most-watched TV event in U.S. history, 111.5 million viewers.
  • Grammy Awards, January 2014—28.5 million viewers, second largest audience since 1993.
  • Golden Globes, January 2014—20.9 million viewers, highest viewership in 10 years. 
     
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OMS on Millennials

OMS on Millennials

Millennials (born 1982-2000) are referred to in marketing and research circles as the largest and most elusive generation of all time. They are often painted as a group of self-obsessed, multitasking, digital natives with short attention spans, limited brand loyalty and a sense of entitlement that knows no bounds. In other words, a generation that seems like a marketer's worst nightmare.

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Media Trends 2012: Bring It On

Media Trends 2012: Bring It On

We talk to entertainment consumers all the time - about shows, about apps, about print, about themselves, about TV and other entertainment devices that use electricity. We talk with hundreds of people a year and survey thousands, especially adults under 30, but also people older and younger. This year, some trends emerged again and again. In how consumers are evolving in how they view and use television, below are OpenMind's Top Ten Trends for 2012.

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