Allison O’Keefe Wright has been named executive vice president, managing director of research and strategy, a promotion from senior vice president, and David Dyte has joined as director of research and strategy for Open Mind Strategy, a company that specializes in “deeper, more human insights that drive actionable outcomes.”
“Allison is an expert in consumer culture and media,” said Robin Hafitz, founder and president, Open Mind Strategy. “She brings extensive experience to our practice, having spent her career consulting major brands on strategy and positioning, product development, and marketing and communications geared at various consumer groups, especially emerging youth demos.”
David Dyte holds a masters degree in probability theory backed by two decades of research experience in such diverse fields as road safety, sports, advertising, retailing, music and children’s television. “We welcome David’s statistical mastery, which will elevate and expand our research offerings,” added Hafitz.
“O’Keefe’s skillful use of humor to draw truth from consumers and to inspire clients and partners is key,” noted Hafitz. Allison has received global recognition for her youth expertise and her work has been highlighted by numerous publications. Before joining Open Mind Strategy, she was vice president, research and strategic planning for Capitol Music Group (formerly EMI Music North America) heading research and media services for the label.
David has two decades of research experience in such diverse fields as road safety, sports, advertising, retailing, music and children’s television. He is at home manipulating masses of data and solving tricky statistical problems in surprising ways. Before joining Open Mind Strategy, Dyte was director of quantitative research in the consumer insights group at Nickelodeon.