Digital Production BuZZ Podcast: Media Trends for 2017

Digital Production BuZZ Podcast: Media Trends for 2017

It’s often difficult to figure out where the media industry is going or what it is looking for. Open Minds Strategy helps answer those questions by providing research to help solve these problems. Listen to Allison O’Keefe, EVP and Managing Director of Research and Strategy talk with Larry Jordan of Digital Production BuZZ about the top TV and media trends for 2017.

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Small Screen Insights: An Insider’s Look at Top TV Trends for 2017

Small Screen Insights: An Insider’s Look at Top TV Trends for 2017

Having conducted research for companies ranging from E! to the Science Channel, HotShot drinks for athletes to Hearst content for cooks, we’ve spoken to thousands of people in the past year about their attitudes, content and brand preferences. That work has provided a vantage point on how consumer culture is changing, and on emerging trends.

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Getting to Know Gen Z

Getting to Know Gen Z

You’re probably tired of reading about Millennials – about their sky-high hopes, their successes and shortcomings. Good news! The Gen Z train is fast approaching and it’s bringing in a whole new group of young people to discuss. While most are still considered kids, they are quickly becoming the ones to watch to keep your brand relevant and thriving in the years ahead.

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Millennials and Passion Economy

Millennials and Passion Economy

“Millennials,” commonly defined as being born between the late ’70s to early ’80s and 2000, are endlessly referred to as the largest, most contradictory and most elusive generation of all time. We believe the reason marketers often find them so hard to decode is because they focus too much on them as “a people” and too little on them as “people” — incredibly diverse people. People, like everyone else, influenced by the undercurrents of their time.

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On Today's Content Landscape

On Today's Content Landscape

In today’s media landscape, everything old is new again, while everything new gets old pretty quickly. Throughout the many qualitative and quantitative research projects we conduct at Open Mind Strategy, we see modern media consumers exhibiting a range of new and fast-evolving behaviors, while also demonstrating that certain wants and needs are perpetual.

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