Noticing that much of the existing research on Millennials focuses on women, this article explores the changing dynamics of what it means to be a Millennial guy today.
Read MoreThree Ways to Connect with Millennials→
/Learn about the three things to avoid when trying to market to Millennials: Overgeneralizing, Oversimplifying and confusing Millennials with youths.
Read MoreGen Z Guys: The New Old School→
/As the conversation about Gen Z — aged 20 and younger — grows, it is clear that while in some ways they deepen Millennial trends, in others they are quite different. This is particularly the case with the guys who have completely turned what we thought we knew about young men on its head.
Read MoreMillennial Men Are Sensitive, And No One Believes Us
/“If you live your life openly with your emotions, that’s a more manly stance than burying them,” Offerman’s words resonate with the Millennial males of today
Read MoreOn Social Media, Get the Girls to Get the Guys→
/Bars have had it figured out for ages: A ladies night will bring in the guys. When girls are there, guys have an incentive to hop on the bandwagon. While this has always been the case in the real world, the same phenomenon has increasingly made its way into the digital world as well.
Read More2017: Bring on the Old→
/In 2017 TV and media trends are paying homage to the past in many different ways, boys are no longer "beta," real heroes are wanted, and "surfing" TV is dead
Read MoreHow Will Gen Z Disrupt TV & Video
/Just as marketers finally mastered millennials, along comes Gen Z who now range from tweens up to the age of 20, In that stage of life marketers dream of connecting early to drive brand loyalty before habits harden. OMS's CEO Robin Hafitz explores how this young generation will alter the TV and Video media landscape.
Read MoreYouth Countertrends And The Surprising Relevance of Radio DJs→
/With all the buzz around new technology, read about how Radio and their DJs are here to stay.
Read MoreMillennials at Work→
/Millennials are "ME ME ME" maniacs. However, they actually crave critique. Understanding this aspect of the millennial mindset is essential to thier job performance and overall happiness at work. There are many ways to help satiate millennial's craving for constant feedback. Continue Reading to find out what they are...
Read MoreHow Ads, Packaging and Smartphones Affect What Shoppers Buy at the Supermarket→
/OMS's survey while working with Food Network Magazine helps marketers decode the Path to Purchase.
Read MoreRoundtable: Entertainment Beyond The Box→
/Open Mind Strategy's CEO/Founder Robin Hafitz along with Copa90, McCann NY, Alphachannel, The Other Guys, Wildbytes, Los York and Glassworks impart their expertise on the consumer culture driving new entertainment trends in a roundtable discussion.
Read MoreDigital Production BuZZ Podcast: Media Trends for 2017→
/It’s often difficult to figure out where the media industry is going or what it is looking for. Open Minds Strategy helps answer those questions by providing research to help solve these problems. Listen to Allison O’Keefe, EVP and Managing Director of Research and Strategy talk with Larry Jordan of Digital Production BuZZ about the top TV and media trends for 2017.
Read MoreSmall Screen Insights: An Insider’s Look at Top TV Trends for 2017→
/Having conducted research for companies ranging from E! to the Science Channel, HotShot drinks for athletes to Hearst content for cooks, we’ve spoken to thousands of people in the past year about their attitudes, content and brand preferences. That work has provided a vantage point on how consumer culture is changing, and on emerging trends.
Read MoreGetting to Know Gen Z→
/You’re probably tired of reading about Millennials – about their sky-high hopes, their successes and shortcomings. Good news! The Gen Z train is fast approaching and it’s bringing in a whole new group of young people to discuss. While most are still considered kids, they are quickly becoming the ones to watch to keep your brand relevant and thriving in the years ahead.
Read MoreAfter the Optimism: How Cynicism is Shaping Generation Z→
/The marketing field has long had an obsession with Millennials - worrying about them, over- analyzing them, complaining about them, even making fun of them. Now the next generation is entering the scene: Gen Z.
Read More5 Ways Gen Z Will Change TV As We Know It→
/Gen Z — those 18 and under and the newest generation of interest for the media — have quickly built a reputation for lack of interest in watching television.
Read MoreMeet Gen Z→
/Globally, Gen Z makes up more than one-third of the world’s population. Almost a quarter of the US population today is 18 or under, making Gen Z the largest generation in the US population. It is estimated that there are roughly 80 million Gen Zs in the US today, and more are born each day.
Read MoreMeet Gen Z: Are They Amplified Millennials? Anti Millennials?→
/Almost a quarter of the U.S. population today, 80 million strong, is 18 or under, making Gen Z the largest generation, and more are born each day.
Read MoreResearch Firm Open Mind Strategy Announces Promotions, Hires→
/Allison O’Keefe Wright has been named executive vice president, managing director of research and strategy, a promotion from senior vice president, and David Dyte has joined as director of research and strategy for Open Mind Strategy.
Read MoreThe Evolution of the Side Hustle and How Gen Z Amps it Up→
/While Millennials created the "passion economy," the next generation is dedicated to making their hustles work for them financially
Read More