Millennial dads are more involved in shopping for household goods than ever before, and they are standing out as unique consumers who are particularly likely to care about quality and having an active relationship with brands.

In the “year of the women,” brands and marketers have turned their attention to women, leaving men behind. In this article, OMS’ CEO Robin Hafitz offers five strategies for reaching Millennial men.

Millennial dads have joined the struggle to “have it all,” as they are attempting to balance being an involved parent with having a successful career and the time to pursue their hobbies.

Noticing that much of the existing research on Millennials focuses on women, this article explores the changing dynamics of what it means to be a Millennial guy today.

Learn about the three things to avoid when trying to market to Millennials: Overgeneralizing, Oversimplifying and confusing Millennials with youths. 

As the conversation about Gen Z — aged 20 and younger — grows, it is clear that while in some ways they deepen Millennial trends, in others they are quite different. This is particularly the case with the guys who have completely turned what we thought we knew about young men on its head. 

Bars have had it figured out for ages: A ladies night will bring in the guys. When girls are there, guys have an incentive to hop on the bandwagon. While this has always been the case in the real world, the same phenomenon has increasingly made its way into the digital world as well.

In 2017 TV and media trends are paying homage to the past in many different ways, boys are no longer "beta," real heroes are wanted, and "surfing" TV is dead

With all the buzz around new technology, read about how Radio and their DJs are here to stay.

Millennials are "ME ME ME" maniacs. However, they actually crave critique. Understanding this aspect of the millennial mindset is essential to thier job performance and overall happiness at work. There are many ways to help satiate millennial's craving for constant feedback. Continue Reading to find out what they are...

OMS's survey while working with Food Network Magazine helps marketers decode the Path to Purchase.

Open Mind Strategy's CEO/Founder Robin Hafitz along with Copa90, McCann NY, Alphachannel, The Other Guys, Wildbytes, Los York and Glassworks impart their expertise on the consumer culture driving new entertainment trends in a roundtable discussion.

It’s often difficult to figure out where the media industry is going or what it is looking for. Open Minds Strategy helps answer those questions by providing research to help solve these problems. Listen to Allison O’Keefe, EVP and Managing Director of Research and Strategy talk with Larry Jordan of Digital Production BuZZ about the top TV and media trends for 2017.

Having conducted research for companies ranging from E! to the Science Channel, HotShot drinks for athletes to Hearst content for cooks, we’ve spoken to thousands of people in the past year about their attitudes, content and brand preferences. That work has provided a vantage point on how consumer culture is changing, and on emerging trends.

You’re probably tired of reading about Millennials – about their sky-high hopes, their successes and shortcomings. Good news! The Gen Z train is fast approaching and it’s bringing in a whole new group of young people to discuss. While most are still considered kids, they are quickly becoming the ones to watch to keep your brand relevant and thriving in the years ahead.

The marketing field has long had an obsession with Millennials - worrying about them, over- analyzing them, complaining about them, even making fun of them. Now the next generation is entering the scene: Gen Z. 

Gen Z — those 18 and under and the newest generation of interest for the media — have quickly built a reputation for lack of interest in watching television.

Globally, Gen Z makes up more than one-third of the world’s population. Almost a quarter of the US population today is 18 or under, making Gen Z the largest generation in the US population. It is estimated that there are roughly 80 million Gen Zs in the US today, and more are born each day.